With gyms and studios closed during the COVID-19 pandemic, many fitness-conscious people turned to apps for help staying in shape. According to Adjust marketing platform data, installs and sessions for health and fitness apps increased steadily in March and early April before peaking on May 25, 80% higher than the average for 2019.
This category of apps includes workout programs that can be used without any equipment and provide an effective workout in a short amount of time. Examples include 7 Minute Workout app, which uses high-intensity circuit training exercises to get the blood pumping. Another example is Home Workout, which provides an individualized program that includes warmups and stretches to help prevent injury and improve flexibility.
These types of apps also offer a database of recipes and nutrition, allow users to scan the barcodes of products to see nutritional information and track their progress toward health goals. They can also monitor a user’s heart rate during exercise, calculate calories burned during a workout, and more. These apps can be a great way for users to keep track of their fitness progress and motivate themselves by seeing how far they’ve come over time.
Many of these apps feature a community where users can share their accomplishments with friends and other members, which can be a huge motivator. The ability to compare performance with friends can encourage users to continue working hard, and even push themselves harder.
As the demand for these types of apps continued to grow, the competition within the category became fierce. Many developers are working to make their app stand out among the many others already on the market. They may add features like personalized recommendations, which use a user’s unique data to create customized meals and workout plans. Adding this level of personalization will ensure that the app remains relevant to the user, and that they keep coming back for more.
Health and fitness apps can also be designed to address other health concerns, such as stress and anxiety. Many apps incorporate mindfulness and meditation practices, which can reduce stress levels and improve overall mental health. They can also be used to help users improve their sleep habits and relaxation techniques.
Some apps can also be used to connect with wearable devices such as smart watches and fitness trackers, which can add an additional layer of functionality. This can include tracking a user’s location and providing GPS-based route planning. Many fitness apps now support Apple and Google’s mapping software, allowing users to share map screenshots or fitness routes on social media.
As the popularity of health and fitness apps continues to rise, it’s important for app developers to understand how to design their product to meet user needs. In addition to creating a well-rounded and feature-rich experience, developers must ensure that the app runs smoothly on multiple platforms, including smartphones, tablets, computers, and smartwatches. This can be difficult and requires the assistance of a professional development team that is familiar with these devices and the specific challenges they may face.